I helped to lead the design and rollout of an email marketing strategy aimed at boosting revenue on Faire. Prior to this initiative, we sent 24 campaigns in one year, resulting in 617 orders and $194,999 in revenue from email engagement. After launching the new approach in early November, we’ve delivered 75 campaigns to date—driving 993 orders through clicks and generating $325,705 in revenue.
Examples of retail emails to Pinch Provisions subscribers.
A few examples of Instagram story campaigns.
